Albert Heijn launches the collection that’s shows kids the importance of healthy eating.
How it works ?
from Monday 7 September to Sunday 4 October 2020 for every 5€ of purchases on fruit and vegetables customers receive one pack for free.
- for each purchase of 5€ shoppers receive 1 pack which includes 1 set of cards a different set of cards every week
- 1 card box for free with the purchase of Chiquita bananas from 7 to 13 September
- 64 cards to collect, 4 sets of 16 cards each
- 6 possible games with Foodstars cards, some immediately possible, others required more sets of cards
- on line special magazine Allerhande Kids to learn how to cook the tastiest recipes with good and healthy food
- free App Foodstars every week with more than 10 new creative, sporting, musical and culinary challenges.
- The campaign was also launched by influencers from YouTube and TikTok