Super Insects is Countdown’s new collectable programme!
Let’s save and know the nature!!
With the help of an entomologist Ruud Kleinpaste “Bug Man” and accompanied by Kia the insect “Āwhina the Giant Wētā”, the collection tries to explain the very important role of insects. A journey to learn about the country’s insects that can be so terrifying and scary but so important that they are saved!
The very important role in the collection is the use of augmented reality applied to many cards that makes insects live in hands!
KIA Countdown-Super-insects-2020
How it works ?
from Monday 31 August to Sunday 11 October 2020 for every 30 $ of purchases in store or online customers receive one pack for free.
- for each purchase of 30$ shoppers receive 1 pack which includes two cards and a puzzle piece .
- 1 more additional free pack with by purchasing sponsor products
- 72 cards and 36 puzzle pieces to collect.
- collector album on sale at 6$ includes fun insect games, puzzles, facts about insects, lessons on endangered insects, and tips on how to study insects in their own environment without hurting them.
- free App which includes insect filters, a digital album, and augmented reality to bring the insect cards to life.
