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With the arrival of spring in New Zealand, New World presents for the 3rd time “Little Garden”.

Little Garden is back after the big success of the past years. One of the most complete edutainment loyalty campaign, starting the 7th September ends the 18th October 2020, with 24 different vegetable, herb and flowers to collect.


broccoli gif

With every 40NZD (~22.50€) purchase, customers will receive a free Little Garden seedling kit and sticker (there are 24 different seeds).

Download the collectors album and place your stickers next to the characters.

Follow the instruction in the kit and start to grow your own little garden.

Buy a participating product, scan your Clubcard and enter the
LittleGarden big prize draw (details below).


little garden cauliflower little garden beetroot little garden basil


Customers will receive one entry in the draw each time they purchase a participating product. When you make an eligible purchase and scan your Clubcard you will automatically be entered into the draw. The number of times you can enter is determined by the number of eligible purchases made. There are 551 prizes to be assigned, 500 compostable bins, 50 Hikobike Pulse (E-bike) and 1 MG ZS electric vehicle (total prize pool is $360k.)

compostable bin electric bike electric car


In all NewWorld stores you can find more tools to grow your little garden such as:

litlle garden tools

Seedling tray 5NZD (~2.80€).

Gardening gloves 9NZD (~5€).

Mini watering cans 7NZD (~4€).

Kids gardening apron 10NZD (~5.65€).

Gardening tools 6NZD (~3.40€).



little garden receipts

Learn how to turn the products of your Little Garden into delicious and healthy meals. You can find all the recipes on New World website.

little garden games

Discover all the games on New World website

little garden colouring in sheets

Download the colouring-in sheets