CRAI Italy: "gli Ambientini" loyalty campaign focused on the enviromment
Promotion valid until 21/02/2021, 8 plushies made of recycled plastic to teach kids the value of eco-sustainability through play.
Very interesting edutainment loyalty program by CRAI Italy focusing on teaching kids the principles of recycling and eating healthy food. Made in association with the magazine for kids "Focus Junior". Focus Junior was chosen by CRAI as a partner of the initiative, for the attention it has always paid to these themes and for its commitment to give rigorous and reliable information for young readers. A collaboration that sees for the first time Focus Junior as the protagonist of a national loyalty project, and confirms its edutainment philosophy.
HOW IT WORKS
Same characters of the loyalty promotion made in Poland by Biedronka (finished the 18/11/2020), but with different mechanics:
For every 15€ spent in every CRAI shop, customers will receive 1 stamp.
Additional free stamps when buying partner products.
Collect 12 stamps and get 1 plush for just 2.90€.
Free plush with 850 "punti cuore".
"Punti cuore": (promotion reserved only for clients with the loyalty card) get 1 "punto cuore" for every 1€ spent and unlock discounts on your groceries or get a free plush with 850 points.
PLAY AND LEARN WITH CRAI:
In this loyalty campaign CRAI is making a huge effort to educate kids on crucial themes such as recycling (remember all toys of the promotion are made of recycled plastic), eco-sustainability and healthy lifestyle. On CRAI website meet each character of the promotion and find their missions to improve the condition of the earth, and learn interesting facts about the main themes of the campaign. In addition to that lot of games for kids like colouring-in sheets, crosswords and find the words.