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Very interesting and complete special promotion from DIXY Russia: cracked eggs

30 new 3D figures to collect from 02/11 to 29/11 and giveaways in form of contest to assign golden bracelets and golden eggs

HOW TO GET CRACKED EGGS:

dixy russia

For every 600 Rubles (~6.50€) customer will receive 1 pack with 1 3D figure, buy a sponsor product to get extra free eggs (list of sponsor product*).  Customers can also buy packs separately for 99 Rubles (~1€). There are 30 eggs to be collected.
Special box to store the eggs is available for 199 Rubles (~2.15€)
All the eggs have 2 parts a top and a bottom and each egg can be combined with the others.

dixy catalogue *Dixy cares about this loyalty campaign and decided to make branded products just for this loyalty campaign with custom labels of cracked eggs.

dixy experiment

WHAT'S INSIDE THE EGGS?

pencil sharpener, eraser and a small wax crayon to help you out colouring the colouring-in sheet 

 

dixy colouring in

GOLDEN EGG DRAW:

dixy golden egg

Dixy gives to his customers the chance to win a real golden egg (dimensions: 60mm high, 40mm width, 100g weight) in 3 steps.

dixy russia collectors

Collect all the 30 cracked eggs in the collector box

dixy drawing

Fill out the form on the website and attach a picture of the complete collection

dixy live

Live broadcast of the drawing on the 20th December to find out if you won


CONTESTS:

dixy contestCreate and draw a new cracked egg 
Publish a picture with it on social network with the hashtag #cracked
Winners will be announced the 20th December on the live broadcast 
7 gold bracelets to be assigned.

dixy appCollect cracked eggs on your mobile phone!
Scan your cracked eggs with the camera from the app and get them in a digital collection.
Play the games and enter automatically in a draw for 5 gold bracelets 

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